Sales
Sales Funnel explained: Stages, Types, and How to build one that works
A sales funnel maps the path from first contact to closed deal. Classic stages are Awareness, Interest, Decision, and Action. B2B funnels take longer and involve more people. A CRM makes the funnel operational — without one, it’s just a diagram. Build yours by mapping current reality, defining stages, matching content to each stage, and tracking conversion at every step.